Portfolio

Product Strategy

Define and manage assigned portfolio product strategy

Define and implement revenue growth measures

Target markets, segments & customers

New products/services

Existing market penetration

New markets etc.

Ensure product attributes remain relevant to market requirements

Regular market and competitor analyses

Manage product pricing

Product bundling

Market research

Attend conferences and other industry forums to remain abreast of key industry trends

Interact regularly with customers to understand their experiences and product wish lists

New product development

In conjunction with internal departments, manage the development of new products and the roll out internally

Manage supplier relationships:

Partner Status and discounts

New Products And Product Enhancements

Product Changes

Process Changes

Pricing Changes

Support Changes

In conjunction with sales, define and manage the product sales strategy

Direct

Channel Partners

Training and development

In conjunction with marketing, define and implement product specific marketing plans:

Internal, customer and external marketing planning and activities

Campaign management

Accountability for product collateral

Product Sheet

Battle card

Pricelist

Proposal templates

FAQ

White papers /Case Studies

Technical specification sheets

Training Manual

Sales Presentation/s

Training Presentation/s

Financial Management

Revenue and margin management in line with budgets

Revenue assurance

Manage exchange rate fluctuations, where necessary

Product Sales Management

Primary contact for sales support:

Pre Sales,

Quote assistance,

Support queries

Commission/GP/discount queries

Tenders

Define and implement sales training plans

Ensure regions, individual sales staff and channel sales staff are equipped to effectively sell the products

Measure product sales by channel partner, region and individual and take corrective action where necessary

Conduct regular meetings with sales teams to understand:

Product specific sales pipelines in order to predict product revenue and margins

Sales and customer experiences of existing products

Customer and market specific requirements

Manage the customer sales interaction experience to ensure valid information is always available for decision making:

Web site

Collateral

Service Desk

Sales staff product knowledge

Product Operations

Systems

Accountability for accurate system information and pricing

Voxzal

Orion CRM

Solid

SharePoint

Website

Great Plains

Ensuring product codes are 100% accurate on all systems

Process Management

Manage the internal order to invoice process and review regularly to ensure maximum customer satisfaction

Service strategy

In conjunction with the Service Centre, implement product specific service strategies and monthly reporting to measure customer experience

Where necessary recommend corrective action

Product Technical Strategy

Work together with Platform Managers to align product commercial, operational and technical strategies

Reporting

Revenue and margin

Operational metrics

HR

Management of staff within your team (Product Managers and Product Coordinators)