Digital Communications Manager

• Digital Communications Strategy development
• Working with various business areas including development team, sales and product teams and compiling customer communications plan / campaign proposals to achieve the set sales objectives.
• Campaign execution and management to drive sales within existing base as well as customer feedback  / satisfaction surveys on existing services.
• Analysis – creating user stories in order to design “trigger “questions and responses on ERP system following customer journey from 1^st purchase and implementing specific campaign questions directed at clients both consumer and corporate to initiate further sales
• Systems Knowledge - Working closely with development team in designing content for online portal and sms/email campaigns for ongoing sales / additional services
• Copywriting – development of content for various campaigns through various marketing channels
• Customer service management via digital platforms
• Email Marketing - provide structure and strategy to the company’s marketing efforts within the existing client base.
• Providing strategic marketing direction in the digital marketing space, conduct campaign planning for new products and promotions, writing and proofreading campaign messages and compiling monthly campaign reports
• Executing various direct marketing campaigns including SMS, MMS, Email
• Translation of business opportunities into Developer briefs